From the client · Review excerpt

“Johnathan goes above and beyond offering strategic input, as well as tactical execution. … Honestly cannot recommend highly enough.”

Floyd PerezFounder & CEO · Astoria Care Consultancy

The first decision was about the investment.

The brief came with a long list of features. Before estimating the full build, I wanted to know which parts customers would actually use.

I told them I did not think they should pay me to build the full scope yet. The bigger question was what customers would actually value. We needed to test that before making a larger investment.

A lean approach to the first release.

We took a lean approach: build a minimum viable product, put it in front of customers and use what we learned to decide what to develop next.

I built and launched the first version, with a way for users to share what they needed next. Once it was in use, I refined access, emails and search in response to feedback and day to day use.

A long term development partnership.

The focused launch saved the client thousands and put a working portal in front of real users. They committed to a paid twelve month retainer, bringing me in as their ongoing development partner.

That is the kind of relationship I want to build: honest advice, useful delivery and trust that lasts beyond the first project.

Johnathan Mawdsley

I’m Johnathan. I help businesses make sensible software decisions, then do the work to carry them through.

About me